AIR MILES launches a 'miles-earning' toolbar

The Air Miles Reward Program, operators of the online mall AirMilesShops.ca, has recently launched a toolbar for IE and Firefox on both major platforms. It's a quick download and easy install, and avid Collectors will surely appreciate it.

The tool bar is designed to make it easy for online shoppers to make sure they receive their Air Miles Reward Miles. Under the current program, when Collectors visit AirMilesShops.ca prior to their online shopping, the purchase value is tracked, and a small commission is paid from the retailer which is translated into Miles for the Collector. Depending on the retailer, there are also many bonus opportunities for earning, as well as other standard offers like free shipping.

In addition to the

shopping

component of the

Toolbar

, there is also an opportunity for users to earn Miles just for searching. We all know that search is big-business, and this translates into a search affliliate fee for the Tool bar creator and Air Miles, which is passed on to the collector in the form of Miles. For something that most web users do hundreds of times per week anyway, it's a no-brainer.

Earn 5 AIR MILES reward miles for every 50 valid searches up to a maximum of 30 reward miles per month per Collector Account. Reward miles will be issued in increments of 5 reward miles. Toolbar searches are powered by Yahoo!

How can marketers influence the behaviour of their target audience

without

requiring a plug-in or download or add-on? Would an avid Collector of reward miles do other things for miles? What kinds of things? Love to see your answers in the comments...