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Branded Cockroaches as Guerrilla marketing campaign

  • Writer: Andrew Kinnear
    Andrew Kinnear
  • Jul 26, 2008
  • 1 min read

Absolutely unbelievable and awesome at the same time. It wouldn't last, and it's not very nice, but it's not permanent, and I'll bet it got a huge amount of WOM buzz from new yorkers about the stunt. The big question is whether or not Wall Street white guys would even recognize the Zoo York logo and make the brand connection?

 
 
 

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