Carbon Neutral Beef
- Andrew Kinnear
- Dec 22, 2011
- 1 min read
It was an interesting idea. Take the cost of off-setting carbon emissions of a major GHG contributor (namely beef for all purposes) and build it into the product's supply-chain, spread over multiple levels, to create a new category of product.
People seem to want to pay more for 'Organic' and other
labels. Why not for
Here's how I sold it:
I decided to shut this project down since 99 out of 100 emails I get regarding the concept are companies trying to sell me SEO services to get me more visitors... I think that's irony,
I'll keep the domain forwarding here, since the idea is still valid, and so far I haven't seen this anywhere else in the world. Most of the interest has been from Australia, believe it or not. From that movie with Wolverine and Moulin Rouge, I guess they have a lot of beef down under.
More awesome facts about BEEF:
Comments