top of page

Carbon Neutral Beef

  • Writer: Andrew Kinnear
    Andrew Kinnear
  • Dec 22, 2011
  • 1 min read
Custom alt text

It was an interesting idea.  Take the cost of off-setting carbon emissions of a major GHG contributor (namely beef for all purposes) and build it into the product's supply-chain, spread over multiple levels, to create a new category of product.

People seem to want to pay more for 'Organic' and other

 labels.  Why not for

Here's how I sold it:


I decided to shut this project down since 99 out of 100 emails I get regarding the concept are companies trying to sell me SEO services to get me more visitors...  I think that's irony,

I'll keep the domain forwarding here, since the idea is still valid, and so far I haven't seen this anywhere else in the world.  Most of the interest has been from Australia, believe it or not.  From that movie with Wolverine and Moulin Rouge, I guess they have a lot of beef down under.

More awesome facts about BEEF:

 
 
 

Comments


bottom of page