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Clooney, Timberlake and Obama share cover of Esquire

  • Writer: Andrew Kinnear
    Andrew Kinnear
  • Mar 30, 2009
  • 1 min read

First ever magazine cover that allows the reader to customize the featured face. In this case George Clooney, Justin Timberlake and President Obama. Justorge Cloobama?What a clever idea, but at the end of the day, it's simply a novelty. What I noticed though, was that the ad on the inside cover(s) also changes between different scenes. Innovation is the key to buzz.

 
 
 

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