Electrified Apple Ads

I actually watched this ad twice. For the first time in a while, this combination flash wide-skyscraper and leaderboard (that actually defied it's traditional restrictions) made me stop paying attention to content and watch what Mr. PC and Mr.Mac were up to.

I think it was the clean white (commonly associated with Apple) and the innocuous breach of boundaries when PC climbs the ladder and clamps jumper cables on to a button on a different ad.   The cherry-on-top was when he electricuted himself and a very faint smoke faded over even more of the page, including the top nav.  

Found this on the Globe and Mail