EMPOWE (RED)

Over the past few months a really great cause (really great because Bono started it) has been getting the attention of amazing brands, and of course their loyal retailers. Some of the brands ARE retailers which makes it that much better. The Product(RED) campaign is all about eliminating AIDS in Africa, but to get the message across and garner support there are some interesting executions that are occurring. The one I like the most (which isn't a retail execution) is the MoBlog for the campaign where people can email in photos of themselves 'supporting' the cause. (--or wearing the clothes). Visit HERE for the full story behind the campaign and the various brands associated with it. Visit HERE to see some of the great pictures people have sent it. If I had a camera phone I'd start doing this too...