Facebook launches improved insights

Facebook has just launched their improved Insights dashboard.  It seems the focus has shifted from demographics and accumulation to engagement and recency.

The insights dashboard is essential for Page owners, as it provides a quick view of what's happening with the fans (or likers) of their page. Knowing how your content is going over with fans can help a page owners make adjustments or changes to scheduling that can affect future performance and engagement.

The other thing that the Insights can do is shape ad development.  Knowing who your audience is can optimize who who target for ads, whether to speak to your target, or to people outside of your target. Social and engagement ads on Facebook are still unmatched in the web advertising world as far as targeting because of the volume of data available to advertisers.