GSUMMITx Toronto : Gamification

If you're interested in Gamification, you should come to this meetup in Toronto. As a regional meetup following in the footsteps of  the GSummit event  in San Francisco in June, gsummitxToronto is sure to be a blast.

In true gamified fashion, the date and location of the event will not be released until 50 people have registered for the Meetup.  Check it out.

I'm really looking forward to chatting with some other Toronto marketers about using game mechanics in the design of new and innovative loyalty and engagement programs and campaigns.  At Aimia, we've be discussing how Gamification factors deeply into next generation loyalty design and how technology will be the enabler of that.  Very cool!