Honda brings it all together

Honda Canada has been a client of ours for several years, but just recently my account. Already, some extremely exciting things are happening with Honda's strategic presence at retail. To strengthen the brand and increase sales of their non-automotive products, Honda has developed the 'Powerhouse' store concept that will sit between the Honda and Acura dealerships on a single pad, or other configurations that are more integrated in months to come. Jim Miller, EVP for Honda, has some interesting things to say to the Globe and Mail. Right now, we're working on only a small part of the overal business, providing displays for certain components or systems. I'm looking forward to this new angle on Automotive retailing that Honda is bringing to the table. It will be very interesting to see what other brands do in this space in light of this development.