If it were my budget I'd be pissed

Just noticed this Facebook Engagement Ad (of the 'Become a Fan' variety) that seems to be a waste of ad dollars. Why you may ask?  I became a fan earlier in the day today. Facebook's ad management system knows this, because it even displays that I'm a fan

the ad unit itself.  So why then is it even displayed to me?

I recently had an in-depth conversation with a sales manager for Facebook Advertising in California to understand how these engagement ads are purchased.  Different from social ads that are self-service, and can be purchased 'by the click' by bidding a CPC rate that fits your budget, these engagement ads are actually CPM-based, or 'Cost per Thousand impressions' and thus are for bigger budgets and national awareness types of campaigns.

So, who cares, right?  Well-- If I were the brand manager (or media buyer, or community manager, etc) for Molson Canadian 67, the new low-calorie beer from MolsonCoors, I'd sure care that my CPM-goodness was being wasted on

eyeballs.  I'm a fan.  It's not like I'm just not interested and they need to keep showing it to me until I convert--- I clicked and became a fan already.  What's the point?  I'd be pissed.

/rant