If you knew, what would it be worth? Street View Placement

If you knew the exact moment that the Google Streetview car would be rolling by a certain billboard, what would that be worth to your brand? Would you put up something special? Would you make it more generic or put a special offer? Would you change anything at all?

Probably the reason the cars go incognito as much as they can (with a giant roof mounted camera).

Google launched the Street View in their Google Maps application today for Canada. I think street view is the most useful of all the maps features when you are trying to find a specific place. Knowing even generally what neighbourhood and specifically what a building looks like is immensely helpful. What do you think?