Is the business 'White paper' dead?
- Andrew Kinnear
- Aug 18, 2011
- 1 min read
From Wikipedia:
A
white paper
is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people
make decisions
, and are often requested and used in politics, policy, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a
marketing
or
sales
tool. Policy makers frequently request white papers from universities or academic personnel to assist policy developers with expert opinions or relevant research.
When someone produces a white paper these days, what's the likelihood that it will have broad distribution before the content becomes stale or dated? It seems to me the papers created to educate
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