Rome2Rio visual travel planning experience

Have you ever wanted to see   This new startup called Rome2Rio makes it pretty simple to get flight information--travel information really-- for any destination. Plotting all flights to and from a location, the site is very easy to navigate, especially for  people like me.

After selecting a location, the various options appear for travelling, whether by plane, connection, trains, etc...

 The next step is simply to select the  button to start the traditional flight selection methodology (number of adults, departure date, return date, etc..)  The user is presented with several options for airlines, and prices vary depending on all the usual factors.

Pricing is powered by Kayak.com and presents in a very pleasing way, showing number of connections necessary, sorted by user preference.  Ultimately, when the user decides it's time to book, the hand-off is made to Orbitz.com for the actual eCommerce/itinerary portion of the experience.  I would say this is where it falls down, since the user is thrust from a clean, modern, visual experience deep into an ad-entrenched 5-years-ago-from-a-design-perspective Orbitz.com experience.  Mind you, the planning portion was great, so if I'm done planning and it's time to book-- who cares?

What do you think of this method (rome2rio's) for finding a flight vs. the traditional search criteria/list to decipher method?  Rome2Rio is in beta, but I'll bet you within the year, they've been snapped up by one of the bigger players, maybe even Orbitz themselves?

PS:  If you visit the site, a cute/clever thing they did is put a different, random destination in the search field every time.  I've always thought this was a neat way to get people to explore...