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SoLoMoDaCo - Say it with me.

  • Writer: Andrew Kinnear
    Andrew Kinnear
  • Mar 7, 2012
  • 1 min read

SocialLocalMobileDataCommerce. Your Social Graph + your Location with relevance + accessed via Smart phones or Tablets using apps or mobile websites yields Data and insights that drives commerce: SoLoMoDaCo. This is a new way of easily looking at an idea or strategy and evaluating whether it hits the highlights of the new digital world. Is it Social? Does it have a location element or use mapping, GPS or on-site technology (like Shopkick) to pinpoint a users physical location and thus drive relevance for that user? Is it accessible via portable platforms like smartphones, tablets, e-readers or other devices? What real-time data is being produced? How can it be monetized? Will "Solomodaco" become the next sexy buzz word?  Probably not, but I'm going to use it in a few presentations I think.

 
 
 

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