The opportunities exist: Marketers just need to seize them

UPDATE: I must be good, because I totally called it!!!UPDATE: I must be good, because I totally called it!!! In a world filled with some of the dumbest and most useless video, youtube does manage to expose some gems from time to time. I stumbled across this video of some friends 'getting into their jeans'. If there were more elaborate ways to put your pants on, I'm sure that these guys will add them to Episode II, but for now, I wanted to just highlight this as an example of a great opportunity. Brand Agencies, and brands marketers themselves are always looking for things to do to get attention, and positive spin for their brand, but in a way that's cost effective, with a great ROI. To use the Coca-Cola example, some nerds started playing with Mentos and Diet Coke, and it was only when someone finally said "Hey, maybe this could be good for us" did Coke get on board. This Jeans video is the same, just before the virus as spread. What could Levi's or some other Jeans brand do with a great viral video like this? Make a comment with how you would integrate a User-Generated video like this into a campaign or on it's own? **VIDEO: Four guys jumping around and doing tricks---while putting on their jeans.