The Twitter Trap of the Auto-Follow
- Andrew Kinnear
- Mar 21, 2009
- 1 min read
I was recently followed by CGjnBt682 on Twitter. I decided to check this person with the weird username out, as there has started to be a lot of spam on Twitter. I'm trying to only follow back, those people who are seemingly interesting, new and exploring twitter, or at the very least, people who make an effort. This person, Mr/Ms. CGjnBt682, has 82 followers, yet they are following over 400. They haven't customized a background or avatar. They have no bio. They have made zero updates. That's right, not even a coming soon post, or a spammers link to a sexy search, ZERO. It got me thinking about the auto-follow. Sites like SocialToo.com will let you auto-follow people who follow you, and will even do tricky things like unfollow people if they unfollow you within 3 days of following you. Very tricky.But the Auto-follow has a drawback-- namely spammers. This account has 82 people who agreed to follow its updates (sight unseen, as there haven't been any tweets by which to judge the twitter-savviness). I had a look at the list of people following the spammer, and they are mostly regular people, but it got me wondering about the use of such tools.Brands need to be careful what tools they use to 'operationalize' twitter into an organization. There are posting tools, scheduling tools, apps for monitoring keywords and trends, desktop management dashboards, feeds, and many others, but if you're just putting the account on auto-pilot, what's the point?I vote for trying to engage as many people as possible, ---all the time.
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