What's happening to e-commerce in Canada?
- Andrew Kinnear
- Feb 6, 2009
- 1 min read
HBC announced that they were 'pausing' all online e-commerce activities, as well as their affiliate relationships. HBC (Hudsons Bay Company, Zellers, Home Outfitters) is the second major Canadian retailer to shift strategy away from eCommerce, after Canadian Tire pulled a similar move less than a month ago.
I heard today from a reliable source that Canadian Tire's shift was motivated by different reasons. Apparently, franchisees of the Canadian Tire banner complained loudly enough to the top brass that the web store was 'stealing business' from their bricks and mortar locations, and that that was one of the reasons they pulled the plug.
Barring reasons outside of the channel (like pressure from a dealer network) is there any reason why these big retailers can't make money online? Amazon can do it. Is it because Canada is so vast and patio sets are so bulky?
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