What's in a name?

For the past 12 months I've been working with a woman who is a marketing manager for a new spinoff from Bell, Bell Mobility, BCE or thereabouts. This new spinoff is a mobile phone company with a very specific demographic, a neat idea, some great marketing concepts, and (where I come in) a need for Point of Purchase displays to help sell the phones. The story that follows is from the CMA and talks about Trade Mark searches and their importance, and it got me thinking about this spinoff from Bell, and how within weeks of starting to work with them and after finally getting the real name of the company and it's logo, I started to see similar expressions of the logo all over the city. Banks, Photo Stores, Drug Stores--- all using this similar concept for a logo--even the Bell colors, Blue and Yellow. I of course let my client know, but it made me think that whomever was responsible (way early on) to come up with a logo and name, didn't do a proper job. Read this... At the time of writing, the spinoff has yet to launch.