What's Popular for iGoogle gets ready to kill Digg

Google has just launched a new gadget for iGoogle called What's Popular that aims to compete with, if not destroy, Digg. Though just a gadget for now, it's not like it would be a lot of work for Google to spin it into a Google labs service for those with a Google Account. It basically does the same thing: Submitted links and pages, rankings, + algorithm = awesome.What's interesting to me is if this does truly offer the same services as Digg, with Google eventually adding some kind of badge or bookmarklet to "WP" something (like Digg-ing it) then with the superior web skills, bigger reach, internationality and languages, and huge financial opportunity by monetizing through AdSense-- how could Digg survive?