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When I speak to clients and prospective clients about the kinds of things they're looking to improve with an incentive, often times, the...

From a customer experience perspective, the Lees sisters from Toronto, Ontario have created a brand that is fun, environmentally 'less...

A while back some friends at work and I had a discussion about a business idea: A web-based ordering system for delivery of your...

Rather than simply posting a link to a site, Scribd allows users to post the document itself, and promote, share and get feedback from...

The New York Times' premium service, TimesSelect, seemed like it was destined for failure. When it launched in 2005, critics argued that...

I've taken it upon myself to lead a social forum discussion of ideas and methods for homeless Torontonians and others to find shelter,...

green rewards™ is a Canadian consumer rewards program for our changing times – the environmental era. Canadians love their loyalty...

Original Article: http://www.marketingmag.ca/daily/20070719/account1.html Upscale Toronto shopping centre Sherway Gardens has chosen...

Well, this advertorial blog post has been indexed by Google already, so I guess your campaign is picking up steam.

Over the last month, a small group called EasyPost.ca has been quietly building a simple and efficient platform for sending letter mail...

Just came across this site through a Facebook contact. Look as though you can buy them in Canada and the US already, so I may be behind...

Read the full New York Times story Read the full New York Times story HERE... RON GEREN, an actor in Los Angeles, commutes to auditions...

For the past few months I've been involved with some business ventures in the Rewards, Loyalty and Incentives space. The idea of giving...

In a world where people routinely shop for multi-thousand dollar diamond rings, it's no wonder that an appetite does not exist for...

i enjoy the e-mail address & after reviewing your blog, i have added your link to my blog "the marketer" is where you'll be found. keep...

I hate to repeat myself, but literally twice since I started this blog, I've commented on the Charmin brand installation in Times Square...

The ancient family name KINNEAR is believed to be of the Pictish Race. Legend relates this founding race as being settled in...

This image is from a store on Richmond St. in Toronto called "Good Foot". They've used a glamorizer shelf with a 45 degree mirror...

Over the past few months a really great cause (really great because Bono started it) has been getting the attention of amazing brands,...

The Value of WOM - Dell and Its $210 Million Word of Mouth Nestegg -- Steve Hesberger from comBlu and blogger at The Evangelist Effect ...