top of page
All Articles
THE DAILY PULSE
Bricks & Clicks: Merging Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is more about creating the optimal consumer experience than it is about selling...
Dec 10, 20151 min read
On Lottery and Technology
OLG Logo Source: Wikipedia I'll be joining many of my colleagues at OLG and our partner agencies in sharing insights and opinions as a...
May 8, 20152 min read
How to avoid blogging for over a year...
Answer: Change Jobs and have two babies. In July of 2013 I joined the Lottery Marketing team at OLG in Toronto. I took on a dept with...
Jun 19, 20141 min read
Andrew Kinnear - Marketing Communications
Andrew Kinnear is a Senior Marketer in Toronto with a history of digital and interactive strategy work. He has developed plans for some...
Nov 4, 20132 min read
Has the NSA killed 'Cloud Computing'?
-Communications (Email, Chat) -Networks (Social, Private, File Sharing) -Storage (Email Attachments, Backups, Photos, Documents)...
Aug 6, 20131 min read
Responsive Design vs. Adaptive or 'Screen Specific' Design
We're trying to understand some of the nuances that marketers are taking into their decision making process when it comes to mobile...
Apr 10, 20132 min read
Crowdfunding a Movie: Veronica Mars on Kickstarter!
So even though it's a little bit '90210' for someone in my demographic, I've been a fan of Veronica Mars since it/she appeared on the...
Mar 13, 20131 min read
Changing an organization--because of Facebook?
Isn't it interesting that certain changes in the world affect a marketing team, and others, though seemingly important, don't? That's...
Mar 4, 20132 min read
Scanning at POS: The Past is the future
Myself and some colleagues went down the rabbit-hole on this one a while back. What's the difference between a Laser scanner and a CCD...
Feb 26, 20134 min read
Google Page Rank: Dating Edition
Just an interesting discussion from the weekend: Applying the Page Rank/Ad Rank equation for Google Ad Words to dating and social...
Feb 19, 20132 min read
A Customer Lifecycle Model: The Tornado
I've always thought of the customer experience cycle or loyalty life cycle as similar and ever-evolving constructs. I developed a model...
Nov 8, 20121 min read
The Top 7 'Best Practices' for Travel and eCommerce Sites
If we look at some trends in web design, functionality and usability when it comes to eCommerce, we'll find a lot of them tie back to the...
Oct 31, 20124 min read
Mobile Payments and Loyalty via NFC
Small businesses and national retailers alike are learning about the advantages for emerging payment tech like NFC. Near-field...
Jul 9, 20121 min read
New Profile Designs for LinkedIn
Not too shabby. I thought the site could use a refresh. I'm happy that the focus of a user profile is going the direction of 'the...
May 17, 20121 min read
Blackberry 10 Dev Alpha and NFC
Research in Motion recently launched a Dev Alpha device to developers working on Blackberry OS 10 at Blackberry World in Florida. A few...
May 3, 20121 min read
Canadian Innovations in Payment
This is a web-friendly version of a presentation for the Canadian Innovations in Payment Conference. My talk is about leveraging...
Apr 15, 20121 min read
GSUMMITx Toronto : Gamification
If you're interested in Gamification, you should come to this meetup in Toronto. As a regional meetup following in the footsteps of the...
Apr 13, 20121 min read
McDonald's Canada and old school loyalty
McDonald's Restaurants of Canada Ltd is doing an interesting thing in Kitchener-Waterloo, Ontario and some other locations with its...
Apr 11, 20124 min read
The Bartle Test & Loyalty Programs: What Kind of Customer Are You?
Richard Bartle is a British writer, professor, and game researcher who played a key role in shaping Massively Multiplayer Online (MMO)...
Mar 26, 20123 min read
Loyalty Gamification
Gamification is the use of game mechanics to affect behaviour. In Loyalty, game mechanics are often added during the design process to...
Mar 23, 20121 min read
bottom of page